Many hotels are missing out on a huge revenue opportunity by not offering day passes. Day passes are a great way to attract new guests and generate additional revenue, but only if you do them right.
Here are a few reasons why no one is booking your day pass:
- No one can find you. I recently searched for "hotel day pass Phuket" and only two hotels came up in the top 10 results on Google. This is because most hotels don't have a dedicated page on their website for day passes, and they don't do any SEO to rank for relevant keywords.
- Your offer isn't good enough. If you want people to book your day pass, you need to make it an offer they can't refuse. This means offering a competitive price and including extras like food and beverage credits or spa treatments.
- You don't make it easy to book. Guests should be able to book your day pass directly on your website, without having to go through a third-party booking site. You should also make it easy for guests to find information about your day pass, such as the hours of operation and what amenities are included.
- You're not using the right technology. There are a number of tools and technologies that can help you sell more day passes, such as chatbots and online booking engines.
Here are a few tips for selling more day passes:
- Create a dedicated page on your website for day passes. The more niche the better. For example, you could create a page called "Day Pass - Phuket Panwa".
- Create an amazing offer. Make sure your offer is competitive and includes extras that guests will find valuable. The best hotel day passes offer the same value in F&B Purchases.
- Allow guests to book direct. Don't make guests go through a third-party booking site. Ensure the can pay with wallets and cards.
- Integrate with chat. Use a chatbot to answer questions about your day pass and make it easy for guests to book.
- Add your pool as an outlet on Google Maps. This will make it easier for guests to find you when they're searching for things to do in your area.
- Make it easy for guests to book online. Allow guests to book their day pass online, without having to call or email you. Limit the information required to essential only.
- Get listed on third-party booking sites. This is a great way to reach a wider audience.
Day passes are a huge revenue opportunity for hotels, but only if you do them right. By following the tips in this blog post, you can start selling more day passes and generate additional revenue for your hotel.
Contact me for a Day Pass review.
I would be happy to review your hotel's day pass program and provide you with specific recommendations on how to improve it.
Please note: The results in this blog post are based on my own research in Phuket, Thailand. Your results may vary.
I hope this blog post has been helpful. If you have any questions, please feel free to leave a comment below.